Denim Day

DENIM DAY IN THE USA is a campaign that raises community awareness about the devastating impacts of sexual violence and how to prevent it.

THE HISTORY: In 1992, an 18-year-old in Italy was raped by her driving instructor. She pressed charges and won her case, but the instructor appealed and the case went to the Italian High Court.

In 1999, the court overturned the conviction with a member of the High Court declaring that since the victim wore very tight jeans, the instructor could not have removed them himself; therefore, the victim must have willingly participated. Women of the Italian legislature protested the decision by wearing jeans. As news of the decision spread, so did the protest.

Today, all around the world, organizations coordinate community-wide Denim Days to show support of survivors and raise awareness about the crimes of sexual assault.

Join us for Denim Day in Louisville on Wednesday, April 29th!  We encourage you to get involved! Check back with us in March for free materials and downloads. Sign up below to get on our denim day email list to get all the latest.

Show us your denim online on April 29th and have a chance to win a $100 Visa Gift Card!

Here’s how to enter:
1. Post a photo in your denim and tag us on Facebook, Instagram, or Twitter!
2. Use the hashtag #CWFDenimDay20 to be entered!

Giveaway entry begins on Tuesday, April 28th at 12:00am ET and closes April 30th at 12:00am ET. Winner will be announced via a mention and private message on the afternoon of May 5th.
The giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram, Facebook, or Twitter.

 

Denim Day for Schools

If your school would like to participate in Denim Day, there are many ways for you to join in and show your support.

  • Our staff and/or students will wear denim on Wednesday April 29, 2020.
  • Our organization will post on social media showing our support with #CWFDENIMDAY2020.
  • We will share age appropriate information to students about consent and your free services.
  • We will host a fundraising day to help keep your services free of charge.
  • Students and/or staff will donate to wear denim on April 29th, 2020.
    • Empty your pockets fundraiser: Place a donation bin on campus to collect donations.
  • We are willing to talk to press/media about our participation in Denim Day.

Click here to fill out the participation form to get email updates and let us know how you want to get involved.

Denim Day for Businesses

If your business would like to participate in Denim Day, we would love to have you join our team as we support survivors.

  • Our staff to wear denim on Wednesday April 29, 2020.
  • Our business will post on social media showing our support with #CWFDENIMDAY2020.
  • Place posters or flyers in store promoting Denim Day.
  • Place small purple cards in store for anyone to learn about free sexual assault help services available.
  • Our business will donate a portion of sales or fundraise for The Center to keep services free of charge.
  • We are willing to talk to press/media about our participation in Denim Day.
  • Any other ideas you have to support to Denim Day.

Click here to fill out the participation form to get email updates and share with us how your business would like to support Denim Day.

Denim Day for Social Ambassadors

If you would like to participate in Denim Day, we would love to have your support online while we stand in solidarity with survivors.

  • Wear denim on Wednesday April 29, 2020.
  • Promote #CWFDENIMDAY2020 on your social media accounts.
    • Post 2 days prior, the day before and/or the day of Denim Day.
    • Encourage others to wear denim and stand in solidarity with survivors on April 29.
    • Share info about the free, safe, and inclusive services of The Center for Women and Families.
    • Encourage others to wear denim.
    • Give a brief overview of Denim Day and link to a donation page to help keep services free for all victims of sexual violence.

Click here to fill out the participation form to get email updates and let us know how you would like to would like to help spread awareness for Denim Day.